Hyderabad · software + AI + physical operations

Your business already has software. We fix the work happening between it.

AM12 connects ERP, Tally, Excel, WhatsApp, email, CRMs, APIs, calls and physical events so your team stops copying, chasing, reconciling and remembering what the system should have done.

Typical first build: 2–4 weeks On-site discovery in Hyderabad No ERP rip-and-replace required
live system map / example orchestrating
Inputs already running the business
WhatsApp MESSAGES
Excel FILES
Tally / ERP RECORDS
Email DOCS
Automation layer
AM12
● HUMAN FALLBACK READY
EXTRACTRULESAISYNC
What the team gets instead
One queueexceptions only
Clean recordssystems updated
Automatic follow-upnothing forgotten
AI only where ambiguity existsrules everywhere else
Built around the stack Indian operations already use
Start from the leak

Where does your team still move information by hand?

The highest-value automation projects are usually boring to describe: a person checks one system, reads something, applies a rule, updates another system, then follows up. That is exactly why they are expensive at scale.

Leads operations

Leads arrive faster than people can follow up.

Website, IndiaMART, email and WhatsApp enquiries land in different places. Response time depends on who notices first.

What we would aim to changeOne intake queue, instant acknowledgement, qualification and CRM assignment.
Today
Enquiry arrivesmanual handoff
Someone noticesmanual handoff
Copy into sheetmanual handoff
Manual follow-upmanual handoff
AM12
After
Capture every sourcesystem event
Classify + enrichsystem event
Assign automaticallysystem event
Escalate exceptionssystem event
What we actually build

Not “AI strategy”. Working systems.

The useful part is the connective tissue: rules, permissions, queues, APIs, interfaces, model evaluation, hardware events, retries and the human exception path.

Build examples

See the shape of the system before the sales call.

These are example architectures, not invented client case studies. The point is to show how we think about operational software when the source systems are messy and the workflow cannot simply disappear.

Manufacturing / dispatch

Exception control room

Pull order, production and dispatch events into one queue. Humans see the five things that need attention instead of rebuilding the whole day in Excel.

dispatch / exceptions5 require review
SO-18441production complete
Vehicleassigned
Ready12:20
SO-18442carton mismatch
Expected 48seen 46
HOLDreview
SO-18443QA cleared
Vehiclegate 2
Ready13:05
SO-18444invoice posted
PODpending
Notifycustomer
Sales operations

Lead response engine

Capture enquiries from website, email, IndiaMART or WhatsApp, acknowledge immediately, qualify, assign and write the result into CRM.

IndiaMARTQUALIFYCRMOWNER
Warehouse / RFID

Dock-door validation

Compare what physically crosses a read zone against the expected dispatch and stop mismatches before the truck leaves.

Worker operating machinery on an Indian factory floorPhoto: Unsplash
Software only makes sense in the real operation

We can stand next to the process, watch where it breaks, then build around reality.

Do the maths first

Automation should have a payback story.

If a workflow costs ₹40,000 a month and a robust build costs ₹8 lakh, it probably should not be first. Put rough numbers against the process before anybody reaches for an LLM.

Automation economics

Is this workflow worth fixing?

Hours spent doing, checking or chasing this workflow.
Salary + overhead, not just take-home pay.
Optional: missed leads, rework, penalties, delayed collections.
Keep this conservative. Humans will still own exceptions.
Use ₹1.5–4L as a rough first-build range.
Illustrative payback
2.1 months

Based on recovered staff capacity plus the leakage value you entered.

Monthly benefit₹1,17,950
Annual benefit₹14,15,400
Labour today₹1,43,000/mo
Capacity recovered₹92,950/mo

This is a decision aid, not an ROI guarantee. Real projects should measure baseline volume, exception rate and actual adoption before claiming savings.

Where this fits best

Operations with enough volume to make manual work expensive.

Our strongest fit is owner-led and operations-heavy businesses that already have software, but still need people to bridge the gaps between it.

No deck required

Send the process your team hates doing.

A messy explanation is useful. We want the actual handoffs, screenshots, exports and exceptions—not a polished AI brief.

Hyderabad, Telanganahello@am12.co

A rough description is enough. No newsletter, no lead resale, no automated sales sequence.